On the 14th, Adweek featured a compelling insight about what recommendations women trust:they trust Pinterest more than Facebook and Twitter. We still believe that women ultimately make their purchase decisions by talking to their Board of Directors (their friends, family and neighbors) as theorized by marketing to women guru Mary Lou Quinlan (Her study based upon interviews of over 5,000 women). However, social media recommendations are gaining serious traction as part of the purchasing decision process. Per Ki Mae Huessner of Adweek, “Pinterest may be a social media newcomer, but, apparently, it’s already beating Twitter and Facebook when it comes to trust [...]
The post Pinterest Trusted by Women more than Facebook and Twitter appeared first on Tech and Travel Mom.