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Insights from the Super Bowl
Some Monday Musings before the big analyses: What an exciting Super Bowl game! Our children loved that the Giants won. Over 20 Super Bowl ads ran in advance of the Big Game. Would you believe that the...
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Further Insights from the Super Bowl: the battle of Detriot
This year— the Super Bowl featured the battle of Detroit. NBC estimated that 177 million viewers — or more than 56% of the current U.S. population — watched at least six minutes of the game. What a...
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Favorite ads from the Oscars
With over 39.3 million viewers the Oscars delivered well for Brand marketers. While the social media buzz focused on wardrobe issues of the celebrities (Angelina) vs the ads, the Academy awards gave...
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Revolutionary trends: A new theory on Mom Achievers
Marketing to women is one of our specialities so we quite intrigued by the wonderful series of articles segmenting women in Adweek by Susan Kuchinskas. The trend pieces have so much good analysis...
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Nike –Now A Tech Company
Nike has become a tech company given its extensive and explosive Fuelband product launch at South by Southwest this week. Both www.Digiday.com and Adweek highlighted the new technology yesterday. The...
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Pinterest Trusted by Women more than Facebook and Twitter
On the 14th, Adweek featured a compelling insight about what recommendations women trust:they trust Pinterest more than Facebook and Twitter. We still believe that women ultimately make their purchase...
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Young children on Smart Phones & Facebook?
We just read Adweek‘s article “Datapoints:the kids are online”. As moms, these trends scare us a bit. We are now ready to move in with theonlinemom.com for minute-to-minute guidance with our children...
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Female Empowerment in the new Nike Ad
Nike tries a new approach with its marketing to women: a short movie and karaoke offering. During our young and hard-core running days, we could barely move vs. sing. When we ran the 1995 New York...
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Insightful Tablet Advertising Trends
Tablet advertising is evolving so quickly we can’t keep up. The Apps are just amazing. Per Adweek, 9,125 publication-related Apps were released for the iPad, twice the number released in the...
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Insights on 2013 Super Bowl Advertising
The 2013 SuperBowl is sure to be the most tech savvy advertising event yet. Super Bowl advertising can live stream on smartphones Apps, spur constant and instant social media engagement and has its...
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