Marketing to women is one of our specialities so we quite intrigued by the wonderful series of articles segmenting women in Adweek by Susan Kuchinskas. The trend pieces have so much good analysis that we had to copy the first one directly into our blog. Marketing & advertising professionals like to segment their target consumers based upon their psychographics and purchasing patterns. We find Susan’s ideas very interesting and rationale for ‘Just Ask A Woman’s’ theory that women often make purchases based upon their “board of directors” because they have time constraints given life’s demands. We would love to hear [...]
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