With over 39.3 million viewers the Oscars delivered well for Brand marketers. While the social media buzz focused on wardrobe issues of the celebrities (Angelina) vs the ads, the Academy awards gave a big bang for the buck. Diet Coke used a wonderful tag line…”Not all the stars are on the screen. Stay extraordinary”. This ad significantly outperformed the Super Bowl Bears on the snowfa. We were very impressed that Oikos did another mass market ad. The pool-out of the Super Bowl campaign featuring John Stamos at a party attracts attention, but we like the version where he got head-butted better. So what did [...]
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