This year— the Super Bowl featured the battle of Detroit. NBC estimated that 177 million viewers — or more than 56% of the current U.S. population — watched at least six minutes of the game. What a way to drive automobile purchase intent! Our Super Bowl Party had fun wagering if the next ad would be a car commercial or not. The Kia and the Cars.com ads ranked as the favorites. From Adweek’s Tim Nudd — A fun controversy brewed ahead of the game. “According to Jalopnik, Ford pressured General Motors and NBC not to air Chevrolet’s “2012” spot, which suggests [...]
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