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Insights from the Super Bowl

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Some Monday Musings before the big analyses: What an exciting Super Bowl game! Our children loved that the Giants won. Over 20 Super Bowl ads ran in advance of the Big Game. Would you believe that the Ferris Bueller Honda CV-R ad had 11.6 million hits two hours prior to the game on Youtube?   But, what really made this year’s game a watershed? Not only the pre and post adv viewing, but the live streaming on second screens, the quest to extend the viewing experience beyond the TV and into a socially networked universe of mobile devices. Where more women [...]

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