Tablet advertising is evolving so quickly we can’t keep up. The Apps are just amazing. Per Adweek, 9,125 publication-related Apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. The trend below about how the publication related App advertising looks like its print cousin is very interesting. Links are the most common enhancements. Advertisers are avoiding the bells and whistles and keeping it simple. However, we must say that some of the advertising is a bit annoying. For example, when we watch Modern Family on our iPad we are required [...]
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